E-commerce is a term that we hear a lot, but what is it? We all know how easy it is to go into a shop and by a product. E-commerce is just that – but online. Instead of handing over your money physically in a shop and having your product right away, an e-commerce website handles all of this online and then sends your product out to you once your order is processed.
It’s likely that you’ve been on quite a few e-commerce websites. Whether it’s been to buy new clothes, household items or just something you can’t seem to find in a shop. Many businesses choose to have their own e-commerce website as it can be cheaper and easier than having their own physical store.
If you’re thinking about starting your own e-commerce business but don’t know where to start, we’ve got some helpful information coming up.
If you’re a business that sells products or services, having an e-commerce website can make things much easier for both you and your customers. An e-commerce site can have everything about your business, from a contact page to FAQs as well as having an area to sell your products too. This means that your customers will only have to go to one place to find everything they need to know about your business.
As well as having everything in one place, having an e-commerce website can even help you increase the amount of sales you get. If a potential customer is going onto your site to find out more about you, they may browse around your online shop and find something that they want/need.
Lastly, if you don’t have a physical shop – you’re going to need somewhere to sell your products. Whilst some individuals resort to places like Amazon or Ebay to sell their products, having your own secure and branded e-commerce website can make customers feel much more at ease and confident about shopping with you.
Knowing that you want an e-commerce website is a step in the right direction – but setting one up can feel a little complicated. There are two ways you can build an e-commerce website – doing it yourself or using a web designer.
If you choose to design your own e-commerce website, there are plenty of easy-to-use platforms to help you do this. However, it can still throw up some challenges. One of the most common e-commerce platforms is Shopify. This platform is perfect for smaller businesses or those who are just starting up their own e-commerce site.
Even if you’ve never built a website before, Shopify makes it incredibly easy to build your website with clear and simple labels to tell you where things need to go.
The DIY way isn’t for everyone. If you’re not confident in building it yourself or you don’t have the time, using a website designer to do this all for you can be much easier and quicker. You will still be obliged to communicate with your website developer to discuss the design, content and your products, but they will do the hard work for you.
Using a website designer can be more expensive than doing it yourself. The way you build your e-commerce website comes down to three things – your budget, the time you have and your skills. Take a look into your options to find what will work best for you and your business.
The main goal from an e-commerce site is getting customers to buy your products. Just setting up a platform doesn’t guarantee that you’ll start getting sales straight away. You need to make your site easy to navigate as well as making your customers feel like they’re safe. Buying products online is something that can make some individuals feel quite nervous, especially those who aren’t as familiar with the internet.
We’ve made a list of things that we think are important when you have your own e-commerce site. If you already have your own c-commerce website, it’s a great idea to look through what you have to see if you could improve anything.
An e-commerce model is who your main customer is. Whilst some businesses focus predominantly on selling to consumers, others are only businesses who sell to other businesses. There are 2 main models which are the most popular.
If you’re still stuck as to what e-commerce is, we have some examples of things that are commonly sold through e-commerce websites. These aren’t just things that you can’t buy in shops, but some are made to only be purchased on the internet.
Whether you’re a customer shopping on an e-commerce website or a business thinking about starting your own one up – there are benefits to everyone. If you are still feeling unsure as to if an e-commerce website is for you, we hope these benefits will push you in the right direction.
We hope that we’ve given you a much better understanding on the world of e-commerce. Even if you already have your own physical shop, there’s nothing stopping you from setting up an online one too.
If you require help with building an e-commerce website, please contact us for our advice and assistance.