A lot of people talk about this subject – but few know what it actually is and how it can benefit the user experience.
Search engine optimisation (SEO) is the process of optimising a web site page to rank for certain search terms. Optimizing a page for the right search terms is normally an iterative process. That can take time to perfect. Having a great SEO strategy should mean that your site ends up attracting high quality visitors who are interested in your products and services.
SEO is an acronym that stands for search engine optimization. The search engine, for example Google, uses an algorithm to decide which page is “best”. Let’s dissect it further.
Traffic Quality: You want the right sorts of people venturing onto your site. You need to be able to demonstrate precisely that to the search engines. For example: you don’t want to be showing up on the search engine results pages for underwear when your business provides bookkeeping services. Therefore, carefully crafting content to reflect that you’re a bookkeeper is vital to getting your web site ranked for the right reasons.
Traffic Quantity: Providing you’ve spent time making your pages relevant and meaningful, you want the right people clicking through onto your website from the search engine results pages (called SERPS). There more that click through the higher you’ll rank.
Organic Traffic: After the adverts, you want to show up right underneath. Firstly, it’s great because it means that your content is likely to be top-notch. Secondly, some people won’t click on the ads out of principle.
The short answer is - YES! Why? For the following notable reasons:
Having an online presence is one thing, getting it seen and maximising your opportunities are another. The benefit of search engine optimization (seo) over pay per click is pretty intuitive. If you decide to use pay per click you are investing each and every time a visitor clicks on your advertisement. It isn’t a silver bullet, but it will benefit your website for an extended period if your website is set up correctly at the outset of the project.
We concentrate on Google as a search engine of choice - why? Simply because it equates to over three quarters of searches made each day across the planet on the internet.
When A user ventures over to your web page, they need to feel as if they’ve hit the jackpot. They need to get the sense that you’ve predicted exactly what they desire.
The key point to a positive user experience is to ensure that the visitor not only discovers the answers they were searching for, but that they found additional material that enhanced their interaction.
If we harness all of the local tools that the likes of Google have created, then becoming well-known in your local areas is entirely possible. Utilising Google For Business, configuring it to correlate with your website means that you are more likely to get found for what you would like to.
Encouraging your satisfied clients and customers to leave a positive review will only enhance the experience. Although it is not always straight forward to encourage clients to do so.
Using a comparison to pay-per-click, SEO is by far and away the most cost effective way of getting seen by thousands. Primarily, because you don’t have to pay for each and every click that's been made on an advert. It pays to re-engage with your content to ensure that each page remains optimally maintained.
There is an old Google Joke:
Q: Where do you keep a dead body?
A: On the Third Page of Google
Why? Because people rarely visit. The same is true for pages listed below page 1. The odd person may venture past page 1 - but not many. In fact the first 6 spaces sweep up almost 98% of the search results traffic. That’s why it is vital to be in the running.
Many people still believe that SEO is about writing the correct meta descriptions and title tags in the right places and everything will be rosy. The fact is that search engines work in a totally different way to how they did 10 years ago. There is so much more to optimising a website than meta tags.
It is important to consider that every time you create a piece of content that you consider ranking factors. This is one of the ways we can help. We can create articles that help get your web page found for the reasons that you created it.
When we run SEO campaigns for you we ensure that the keyword research is run. We ensure that if there are alternatives that may net you the same or better results, you’re informed. We check the most up to date search queries to ensure that the technical SEO works for the agreed optimisation plan.
We also make sure that page uses internal links to take the visitor on a relevant journey around your website. We make sure that when we add a piece of content, that it is competitive, not just in search terms, but also in word count.
We check how long each article is for your competitors and we write a similar sized article. We break up each paragraph with anchor text and relevant images - we also run an image search to double check that the alt attribute is completed too.
We can also work with you to create relevant link building to ensure that people are picking up what you’re putting down.
Finally we can advise the best way to promote your business via social media.
The process of running SEO campaigns is fairly simple to kick things off:
Firstly, we make sure we understand what it is you are looking to achieve. We look at competitors websites and check how they are ranking by checking their search engine results, and maybe suggest some alternative phrases that could work better for you.
Then we look to see if you have pages on your website that match the phrases you are seeking to rank by. If not, we create these with you, ensuring that the content is easy to understand and digest. Finally, we submit those pages into the search engines to allow them to optimise. We also create regular content by way of supporting material that will help to get your website found for related keywords and search terms.
Below is our Search Engine Optimization price chart.
To get started, and as part of your website health check, take the FREE SEO audit to see how your website stacks up. Once you’ve received the results, give us a call to talk it through to see how you can maximise your exposure to potential customers. It will be a pleasure working with you.
If you’ve got an idea that you need bringing to life - fill in our contact form and let's start talking. We’d be only too glad to help.