Many people still believe that SEO is about writing the correct meta descriptions and title tags in the right places and everything will be rosy. The fact is that search engines work in a totally different way to how they did 10 years ago. There is so much more to optimising a website than meta tags.
It is important to consider that every time you create a piece of content that you consider ranking factors. This is one of the ways we can help. We can create articles that help get your web page found for the reasons that you created it.
HOW DO WE RUN AN SEO CAMPAIGN?
When we run SEO campaigns for you we ensure that the keyword research is run. We ensure that if there are alternatives that may net you the same or better results, you’re informed. We check the most up to date search queries to ensure that the technical SEO works for the agreed optimisation plan.
We also make sure that page uses internal links to take the visitor on a relevant journey around your website. We make sure that when we add a piece of content, that it is competitive, not just in search terms, but also in word count.
DOES CONTENT SIZE MATTER FOR SEO?
We check how long each article is for your competitors and we write a similar sized article. We break up each paragraph with anchor text and relevant images – we also run an image search to double check that the alt attribute is completed too.
We can also work with you to create relevant link building to ensure that people are picking up what you’re putting down.
Finally we can advise the best way to promote your business via social media.