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The day Newmarket was in the eye of millions of TV viewers worldwide, as Stage 6 of the OVO Tour of Britain is live streamed on ITV4. This was a tremendous, one-off, opportunity for local businesses to seize the day and present their unique brands to a national and international audience of potential customers and visitors.
Local partners, including Forest Heath District and Suffolk County councils, have worked hard to secure the hosting of this racing stage against great competition, specifically so our community and local economy can benefit. We therefore urge local businesses to turn this investment to their own advantage and we invite you to check out the ideas in this guide and start preparing to make the most of this unique day.
Aided by Love Newmarket BID
We were tasked with creating a ‘Getting your Business Ready’ booklet for release a month before the event, this outlined key elements for the local businesses to consider and pointers in how to make sure they made the most of the opportunities the event would bring.
The local businesses were also given a window sticker to show their support of the upcoming event.
On the final few days leading up to the event, Love Newmarket BID tasked us with creating a variety of window vinyls for the empty shops along the high street, as a last minute job these 6 vinyls were designed and printed in one day ready for application the following morning – a job well done.