Simplicity is the platform for smart storage, bringing a whole new concept to storage and introduces a truly 'hot-lockering' aspect with its locker management software option.
Simplicity and Flok have had a longstanding marketing relationship, working and developing the brand as it grows in the industry, this latest change in branding and updating of the website formed a brand refresh. We worked with a minimal and simplistic brand identity that allowed the product to stand out, the new Simplicity website forms as a base for customers to view the benefits, product options and case studies from the company.
Although the existing site had stood the company well for over three years, Simplicity have been through expansion and change during that time and needed a website to reflect this growth and the changing market. The new logo, colour pallete and brand identity were brought to life through subtle animation, icons and framing of product imagery to create a modern, fresh and iniviting website.